Two events, the 2016 Presidential election and the Cambridge Analytica/Facebook issue, show the negative side of engagement.  The article, “The Internet Apologizes,” by Noah Kulwin, discusses in detail through a series of interviews with notable personalities how we got to such a negative point.  The most poignant quote in the article comes from Roger McNamee, a VC investor who introduced Mark Zuckerberg to Sheryl Sandberg.  He indicates the following about the Internet, Facebook, and social media: 

“They’re basically trying to trigger fear and anger to get the outrage cycle going, because outrage is what makes you be more deeply engaged. You spend more time on the site and you share more stuff. Therefore, you’re going to be exposed to more ads, and that makes you more valuable.”

To read this article in full, please click here